July 17, 2012

Do you focus on accumulated progress or remaining progress?

Minjung Koo and Ayelet Fishbach wrote an article about the question whether it is better to focus on accumulated progress or remaining progress. They found support for their so-called small area hypothesis. At the beginning of goal pursuit directing attention to accumulated progress increases goal adherence. But when near the end of goal pursuit redirecting attention to remaining progress increased goal adherence.

Read more about this here

No comments:

Post a Comment