This framework assumes that effectively executing certain desired behavior happens when individuals are autonomously motivated for the desired behavior. There are three requirements for this autonomous intention. First, it is required that individuals feel they have influence over the behavior, that they can perform and control the behavior. Second, they need to have a positive attitude with respect to the desired behavior. Third, it is necessary that the desired behavior is the dominant norm in the organization. The desired behavior needs to be expected and support and, if necessary, enforced. These three conditions can be achieved by realizing the four sources shown on the left in the figure (which can be seen as control knobs) .
Exercise: reflect on an organizational change process
Think about an organizational change you were once involved in yourself in one role or another. Reflect on how and to which extend the knobs 1 - 4 were used. Which were used well and which could have been used more or better?
Control knob 1: Knowlegde, skills and training in the desired behavior
- What was used well:
- What might have been used more or better:
- What was used well:
- What might have been used more or better:
- What was used well:
- What might have been used more or better:
- What was used well:
- What might have been used more or better:
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3 comments, click here to add your comment:
I was not familiar with this model, thanks for sharing.
I think it is very useful.
I also like the idea of "knobs", it kind of resonates with complexity theory where the "control parameters" can be thought of as knobs that can be turned up or down...
you're welcome. The knobs idea was mine btw (neither Azjen nor Reeve and Assor) are to blame for that one :)
Thanks for the post.
Love to see more systemic offerings on SFC.
Would intrinsic motivation be subsumed under (just) the "2nd Knob"?
I've found if THAT factor is elicited nothing can stop the team's efforts.
Chad
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